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BRAZILIAN FESTIVALS UNITE TO FACE THE CRISIS IN THE LIVE INDUSTRY





Photo: Hannah Carvalho
SIM São Paulo

 

In a country that loves music, but you see yourself prived from going to events because of the changes enforced by the Covid-19 pandemics, the music festivals seem threatened, but the union of over 100 events of the country will confront this crisis even more. On this Monday (25), a group of independent festival representatives launched their first manifest in favor of strengthening the sector and with respect to the life of the professionals involved.

In this first moment, the representatives of these festivals are formalizing the support to Lei de Emergência Cultural (Cultural Emergency Law) which is proceeding in the National Congress. In the next days, they start a big agenda of meetings with parliamentarians and public managers to discuss propositions and solutions for the sector. For the end of June, the festivals' association will make a big national conference to gather a collection of propositions and a unified calendar for the events that will take place in 2021.

Data - The festivals, conventions and parties in the country had to stop at this moment following a worldwide trend in which the biggest music events also had to postpone their dates to 2021 waiting for the end of this situation. Accordingly to a collection gathered by DATA SIM in March of 2020, 536 companies that were heard by the research reported the postponement or cancellation of over 8 thousand live music events in 21 stated of Brazil, with an audience projection of 8 million people, a direct financial loss of over USD$90.5 million and affection over 20 thousand professionals. 

 

If the results were projected to all the 62 thousand MEIs (Individual Micro-Entrepreneur) of "live music" (individual companies of "Production" and "Sound and Lighting"), the financial loss would be over USD$560 million affecting one million workers. All of that without taking into account the companies that aren't MEIs. In another study by DATA SIM, in partnership with Sympla, there were almost 2 thousand music festivals mapped in Brazil in 2018 - and the research points out that this does not represent the totality of the music festivals that happen every year in the country. This is the dimension of a market that, until the beginning of 2020, was rising.

Besides that, other data prove the importance of the cultural sector for the economy: in 2016, it was responsible for almost 2,64% of the GDP, 1 million formal jobs and an annual average growth tax of 9,1% in the period of 2012/2016 (Source: Plano de Economia da Música, 2016 / Music Economy Plan, 2016). On the last ten years, the Culture Economy had a cumulative growth of almost 70% (FIRJAN, 2014) representing  3,5% of Brazilian exportation (OEA, 2013), adding 11,4% of economic value to the total of Brazilian economy (IBGE, 2013), mobilizing an intern market of approximately US$ 10,6 billion (FGV Projetos, 2015) and representing 4,2% of the total job occupations (IBGE, 2013). The cultural segments represented until 2016 around 7,8% of the Brazilian business net, with a high density of micro-entrepreneurship.

 

Read the full manifest and see the festivals involved.

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